BeVocal, Inc. - Mountain View, CA, April 18, 2005 - BeVocal, a leading provider of hosted call automation solutions to enterprises and service providers, today announced it has closed an oversubscribed $10 million funding round and hired a new Vice President of Sales and Client Development. The round is being led by ArrowPath Venture Partners, with participation by previous investors Mayfield, Technology Crossover Ventures, and US Venture Partners. The additional capital will be used to scale BeVocal's operations to accommodate increased customer demand for its hosted self-service voice application solutions.

"BeVocal's hosted self-service voice application solutions have hit a sweet spot with enterprises and service providers who are looking to more efficiently run their call center operations," said ArrowPath partner Rick Friedman. "By implementing post-launch tuning cycles and pay-for-performance pricing, BeVocal ensures that customers get optimal results from their self-service initiative. We anticipate BeVocal's continued growth and success as it helps its clients drive down costs and improve the customer experience."

BeVocal also announced it has named sales veteran John Mahlmeister to lead the company's client development efforts. Mahlmeister brings more than 14 years of experience delivering specialized solutions to large enterprises. In his new role, he will be responsible for managing BeVocal's client development and sales teams, expanding the footprint of BeVocal's hosted self-service voice application solutions in enterprise and service provider customer care call centers.

"John has a proven track record structuring, selling and delivering strategy, operations, and technology-based solutions to Fortune 500 companies," said Mikael Berner, CEO of BeVocal. "John is experienced in helping enterprises solve complex business problems, and will be the ideal person to drive home the benefits of hosted speech solutions to a call center's bottom line and to their customer satisfaction. We are delighted, as we know our clients will be, to have him at the helm of our sales organization."

Most recently, Mahlmeister served as VP of Business Development at Securify, an enterprise software company focused on providing network security solutions, where he restructured the organization's distribution channels, doubling their productivity within the first six months. Prior to this, Mahlmeister served as Director of West Coast Sales and Client Services for Totality Corporation, an outsourcer of e-commerce systems, where his team tripled revenue under management in nine months. Mahlmeister also served as a Principal at Gemini Consulting, providing strategic management consulting services to Fortune 500 companies. He started his career as an Engineer and Program Manager for General Motors, after earning his MBA from The Wharton School and a BSEE from General Motors Institute.

"BeVocal gives companies a low risk way to dramatically improve call deflection rates and customer service," said Mahlmeister. "Unlike the customer premise-based vendors, BeVocal utilizes a pay-for-performance model, enabling businesses to determine their automation goals and pay only when those goals are achieved. BeVocal's approach of partnering with customers to ensure optimal application performance is refreshing, and I look forward to helping the company build on its client successes."

About BeVocal, Inc.
BeVocal provides hosted self-service voice application solutions which help enterprises and service providers reduce operating costs while significantly improving customer service levels. Working with a rich library of voice application modules optimized for performance and usability, BeVocal's solutions delivery team can deliver high quality solutions deployed on BeVocal's hosting network to answer, automate and route customer care calls. BeVocal also provides a carrier grade application hosting environment, and tools for clients and partners to build their own voice applications using BeVocal Café, the industry's top VoiceXML development environment. BeVocal is headquartered in Mountain View, California. For more information, go to www.bevocal.com or call 650-641-1448.

About ArrowPath Venture Capital
ArrowPath Venture Capital, based in Redwood Shores, California, is a unique, early-stage venture capital firm with over $400 million under management. ArrowPath focuses on early and expansion stage companies developing highly differentiated enterprise and infrastructure technologies that offer a compelling value and have the prospect of achieving market leadership. To learn more about ArrowPath, visit www.arrowpathvc.com.

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